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gentle farming

Nature-positive cacao

The number one ingredient in our chocolate.

We are so obsessed with cacao that we bought the oldest working cacao farm in Saint Lucia – the Rabot Estate. And today, a proportion of our annual profits are invested into our sustainable – what we call gentle farming – initiatives. Your visit to Rabot Hotel and Project Chocolat supports us in our continued mission to drive positive change for nature and farmers through a gentle cacao-farming approach.

In 2006, Hotel Chocolat bought the 140-acre estate that would become home to our very own cacao farm. Back then, it was tired and overgrown, and we have worked to transform it into the organic, sustainable, cacao farm that it is now.

Alongside becoming cacao growers ourselves, we set out to revive the industry on the island with our Island Growers’ Programme. By providing subsidised seedlings, guaranteeing to buy cacao above the market rate, and to always pay within a week, we brought life back to struggling cacao small holds across the island.

 

Scaling our impact with gentle farming

Our production in Saint Lucia only forms a small part of our total cacao use.

Working with farmers and experts in both Ghana and Saint Lucia, we began our journey towards a better way of farming cacao 20 years ago. In 2004 we first launched our sustainability and ethical initiatives, which we now call gentle farming. Today, these initiatives we invest in include provision of shade and high-yield cacao tree seedlings, on-farm pruning support and labour, and organic fertiliser workshops. In addition, we crucially support our farmers with the training they need to engage in farming methods that are sustainable.

Cacao growing and the social and environmental challenges surrounding it are complex and nuanced. We continually seek to learn and reflect on the gentle farming techniques we deploy as we continue on our journey for a better way.

Gentle farming principles

Here are some of the gentle farming initiatives we invest in

SHADE TREE SEEDLINGS

We supply cocoa and/or shade seedlings to farmers who are part of our gentle farming programme and encourage multi-cropping farm systems, as cacao thrives in the shade of other trees. It’s better for nature too, because more biodiversity leads to regenerative agriculture and better climate resilience.

PRUNING

Like with any plant, when you prune the deadweight, cacao grows stronger. We work with farmers to provide professional hands-on help and share knowledge on pruning practices. This helps them get the best possible cacao yield and boost productivity, leading to higher income.

ORGANIC FERTILISER

On our own cacao farm, we have gained knowledge through our experience of using organic fertilisers. They help the soil retain moisture and nutrients, for effective plant and tree growth, and are gentler on natures than chemical fertilisers.

PREMIUM PRICE

We guarantee crop prices for all farmers, no matter the size of their yield. We pay a premium price, directly to them, designed to support farmers in closing the gap towards a living income.

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